We have designed and built a number of restaurant websites, but we had never done a website for a chain of restaurants like Barberitos. Barberitos is a popular “build your own burrito” chain out of Athens, GA and they asked us to design and build their new corporate website.
We were very excited to work with Barberitos on this because the chain is growing and their previous website had fallen far behind those of their competitors. We looked at it as a fun opportunity to incorporate all of the latest bells and whistles that we felt were appropriate for a restaurant chain website, while updating the technology used on the site, improving the user experience, and giving them the website tools they need to stay competitive with the ever-growing pool of build your own burrito restaurants.
On this website they wanted to do what any restaurant wants with their website: let their customers know where they are located and give them directions, deliver hours of operation, display their menu, promote their catering business, and deliver news and press about the restaurant. However, they also wanted to promote their franchising program to encourage the public to purchase a franchise by delivering all of the information needed to vet potential franchisees and narrow them down to a group of highly qualified candidates that Barberitos could really focus on and bring into the franchise team.
As we do with all of our projects, we created all UX wireframes/functionality and designed all of the screens for the site. Barberitos loved them. Unfortunately, due to budgetary limitations, the company opted to have different agency build the website for them. To be clear, we did not build this website. We were just so proud of the designs that we wanted to show them off!